Tag Heuer Link CJF7110.BA0592

The TAG Heuer Link collection was originally introduced as the S/el (Sports/elegance) in 1987. This collection served as a key in bridging TAG Heuer’s dive watches and chronographs from the late 20th century with the Carrera-centred collections of the 21st century. In 1999, it was rebranded as the Link, highlighting its unique “double S” shaped bracelet links. The Link became a signature of the brand, seamlessly blending sports functionality with elegance. Over its first two decades, the collection achieved remarkable commercial success, selling over two million units and solidifying its significance within TAG Heuer’s lineup.