Rolex new watches 2024 - Time Avenue

With its latest creations, Rolex brings a fresh new look to some of its most iconic models. Offering unique harmonies of materials, colours and textures, the 2024 collection illustrates our desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to our in-house mastery of watchmaking expertise, the new watches play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.