Rolex Watchmaking
At the heart of Rolex philosophy and activities lies a long-term vision. The concept of sustainability has always underpinned the brand’s development: offering timeless and durable watches that are built to last, while committing to future generations, through multiple partnerships, initiatives and actions.
This approach reflects the “Perpetual” philosophy that has driven the company since its creation. One that assembles the skills of many and requires arduous work, day after day, year after year. A demanding, rigorous endeavour. Rolex’s unrelenting quest for excellence.
The founding vision of Hans Wilsdorf
The cardinal values of the Rolex Manufacture
A superlative approach to watchmaking
On their dials, Rolex watches are inscribed with the word ‘Superlative’. This designation confirms that every watch leaving the Manufacture’s workshops has passed a series of particularly demanding tests conducted by Rolex in its own laboratories, according to its own, very particular criteria. These tests not only apply to the calibre, but to the fully assembled watch after casing the movement, guaranteeing superlative performance on the wrist in terms of chronometric precision, waterproofness, self-winding and power reserve.
More than a certification, a state of mind
Innovation in motion
Intergrating all areas of expertise
By progressively integrating all areas of watchmaking expertise within its Manufacture, Rolex is able to impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity of a brand that lives at the crossroads of fine tradition and state-of-the-art technology. It translates in its four production sites, all located in Switzerland, bringing together more than 9,000 employees.
