TH Formula 1

TAG Heuer’s Formula 1 collection debuted in 1986 marking an exciting new chapter for the brand. These Swiss-made quartz watches quickly gained popularity, showcasing the company’s ability to innovate under new ownership. Named after TAG Heuer’s deep-rooted connection to Formula 1 racing, the collection sold over three million units, reinforcing its appeal and success. Over the years, the Formula 1 collection has remained a vital part of TAG Heuer’s lineup, offering a range of designs, movements, and materials. Its enduring popularity reflects the brand’s commitment to capturing the energy and spirit of motorsports in a unique and unparalleled way.